You are browsing through the Instagram pages looking at the next protein powder. It is being recommended to you by that ripped guy, whom you never met before by the way. Then, a thought hits you, and you start to wonder, is he being paid to show the label name and talk a bit about what it can do?
Instagram is not the only place social media influencers make money from. There are Facebook, YouTube, Twitch, and TikTok.